Tell us about yourself
Yellowtrace is an influential and award-winning online design publication. Started in 2010 as Dana’s passion project, Yellowtrace quickly gained powerful momentum and gathered a loyal following amongst the local design community and those passionate about design in all it’s forms. The site is updated daily, Monday to Friday, with carefully curated, cutting-edge, and highly researched content in the areas of Interior Design, Architecture, Art, Photography, Lifestyle & Design Culture. Yellowtrace has been featured in numerous local and international online and print publications including Elle Decor Italia, Danish RUM, Marie Claire, Belle, InsideOut, Real Living, House & Garden to name a few. Dana’s passion for design sees her regularly travelling the world to attend premier design events in relentless pursuit of the best of the best, enabling her to stay at the forefront of the design world globally. She is actively involved in the local design community as a speaker at various design and industry events, contributing as a freelance design writer for various publications, acting as a sessional lecturer and a guest juror at design colleges and universities in Sydney, sitting on advisory panels for various trade shows and design events, and acting as a judge for prestigious design awards throughout Australia. Together with her life and business partner, Nick Hughes, Dana is Boss Lady at Studio Yellowtrace – design practice specialising in Interior Design, Creative Direction and Special Projects. The studio works with clients in Commercial, Residential and Hospitality sectors, taking a highly conceptual, inspired and holistic approach to translating brands & ideas into places and experiences. Thank you for stopping by and hanging out with us!